4 Things Businesses Keep Doing Wrong with New Clients

1. You won it now don’t lose it.  For many businesses winning the new client is the first step to losing them – sometimes the very next day.  Want more sales? Promise miracles… you’ll get new clients who will be waiting for you to ‘do your magic’ – a client from hell.   Do a great job and they will still be disappointed as they were expecting miracles.  If you make a cient think you will do better than you will do they end up disappointed and will leave – worse they will think you lied to them and let other people know.  Don’t raise expectations you cannot meet.  To manage your customers satisfaction is to manage their expectations. 


2. Manners count.  Say thank you.  Your parents were correct: manners mean a lot – so say thank you.  After all they are providing the money to put food on your table.  In fact NEVER stop thanking them.  I have one client that implemented thank you cards – added in vouchers for future sales and referrals and generates 78% more business through this single strategy.


3. Make sure the client knows; if you work extra long hours, weekends, or prioritise their problem – make sure that your client knows you are doing this for them.  How else can they appreciate you consider them important?



4. Out of Site is out of mind.  If your client does not see you or hear from you then how are they supposed to know you?  Part of being valued is being there – this may not be physically but it is about having a relationship



Regards,

Peter