53 Instant Attention Grabbing Headlines

I keep getting asked about headlines for adverts and web pages – so here are 53 Headline TEMPLATES to help bring in the customers for your small business profits.

Writing headlines is really a formula that considers the benefits of your product or service and the target market. The templates below cover pretty much every aspect of headlines and can be used and extended to consider any benefit. List your product / services benefits and see which headline fits best – come up with as many variations of headlines as possible to give you the widest choice in finding the one that works best. REMEMBER Test and Measure – modify the ones that don’t work and if they don’t improve – dump them. And.. Modify the ones that work to see if you can improve them further – if not…. keep doing more of the stuff that works.. Have fun with them.

1. How To (ACCOMPLISHMENT) By (DOING SOMETHING UNEXPECTED)
2. How To (ACCOMPLISHMENT) In (TIME FRAME)
3. How To Turn (PROBLEM) Into (BENEFIT)
4. How To Get (GOAL) From (SOMETHING COMMON)
5. How To Improve Your…
6. How To Start…
7. How To Have…
8. How To Make (SOMEONE/SOMETHING) Do (SOMETHING GREAT)
9. (PROBLEM) — How To Fix It
10. How To Get Free (PRODUCT/PROGRAM)
11. How You Can (ACTION) In The Next (TIME FRAME)
12. How An Uninformed (PERSON/ACTION) Made A Fortune In (BUSINESS TYPE)
13. How An Unexpected (EVENT) Changed My (SITUATION)
14. How I (ACCOMPLISHMENT) In (TIME FRAME)
15. How I (ACCOMPLISHMENT) By (SOMETHING UNEXPECTED)
16. How I Improved My (PROBLEM)
17. (#) Ways To (PROMISE)
18. (#) Ways To Avoid (PROBLEM)
19. (#) Steps To …
20. (#) Ways To …
21. (#) Ways To Beat (PROBLEM)
22. Get Rid Of Your (PROBLEM) Forever!
23. Buy No (PRODUCT TYPE) Till You’ve Seen (PRODUCT NAME OR DESCRIPTION)
24. Read This And (PROMISE/THREAT)
25. Do Not Read This If You’ve Just Had Your (SOMETHING DONE)
26. Dare To Be …!
27. Read This Or (THREAT)!
28. What Makes …?
29. Do You Make These Mistakes In …?
30. Want To Be (BETTER CONDITION)?
31. (PROBLEMS) — Which Do You Want To Overcome?
32. PERSONALIZED GREETING), Here are (#) (PRODUCTS) Of Interest To You. Which (#) Do You Want Free?
33. Are You Ever (PROBLEM)?
34. Tired/Fed Up With (PROBLEM)?
35. Should You (SOMETHING YOUR PROSPECT IS THINKING ABOUT DOING)?
36. Are You …?
37. Are You Ashamed Of (PROBLEM)?
38. Secrets Of (SOME KIND OF EXPERT)
39. What Never Ever To (COMMON CHORE/ACTION)
40. The Truth About …
41. What You Should Know About …
42. The One Sensible Way To …_
43. What Every (PERSON) Should Know
44. The Secret Of …
45. Why …
46. What It Takes To …
47. What Everybody Ought To Know … About This (BUSINESS TYPE)
48. Little Known Ways To (BENEFIT)
49. The Wrong Way And The Right Way To (DO SOMETHING DIRECTLY RELATED TO YOUR BUSINESS)
50. The Secret Of (ACCOMPLISHMENT)
51. When Experts (FAILURE/PROBLEM) — This Is What They Do
52. The Secret Of … — Yours If You Qualify
53. Your (SOMETHING IMPORTANT TO YOU) Is In Imminent Danger

Remember to get as many options as possible to give you the best choice.  A good headline is one that creates interest , grabs the attention of the reader and makes them read the next part of your copy. Use sub-headings throughout your text – these will be made of your 2^nd and 3^rd choice headlines.

You can also mix and match – or cut and splice… use two headlines to make one that works for you. No matter what you do Test & Measure.

Regards

Mike