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	<title>vivavi.co.uk &#187; Marketing</title>
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	<description>Info To Grow Your Business Profits</description>
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		<title>5 Profits Tips in 2010 from me – but what about yours?</title>
		<link>http://vivavi.co.uk/archives/1382</link>
		<comments>http://vivavi.co.uk/archives/1382#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:46:40 +0000</pubDate>
		<dc:creator>Peter Cantelo</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money Management]]></category>

		<guid isPermaLink="false">http://vivavi.co.uk/?p=1382</guid>
		<description><![CDATA[What went well in 2009?  What didn’t do so well?   Every year I do this – I review the strategies that worked for me in business – looking for the ones that gave me measurable, real results.  You can do the same.
It’s easy and doing a simple review of what worked what didn’t – of [...]]]></description>
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		<title>A Brain Dump Of Marketing Ideas</title>
		<link>http://vivavi.co.uk/archives/1359</link>
		<comments>http://vivavi.co.uk/archives/1359#comments</comments>
		<pubDate>Wed, 04 Nov 2009 20:20:04 +0000</pubDate>
		<dc:creator>Peter Cantelo</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://vivavi.co.uk/?p=1359</guid>
		<description><![CDATA[Want to create great marketing pieces?  Use this as the quickest, yet most effective training you’ll ever get on the subject.

To increase your profits measure your results.  Test, test, test and keep testing – split runs tests two ads – approximating split runs (two inserts), in the mail – only test the price, the offer [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Get Different</title>
		<link>http://vivavi.co.uk/archives/1352</link>
		<comments>http://vivavi.co.uk/archives/1352#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:26:27 +0000</pubDate>
		<dc:creator>Peter Cantelo</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://vivavi.co.uk/?p=1352</guid>
		<description><![CDATA[What is the difference between you and your nearest competitor – especially in the eyes of your customers and prospects?
Here are some stats often quoted and I used myself in a recent Mentor club newsletter:
Where do your customers go?

1% &#8211; Death
3% &#8211; Move House
5% &#8211; Buy from a Friend
9% &#8211; Sold by a Competitor
14% &#8211; [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>4 Things Businesses Keep Doing Wrong with New Clients</title>
		<link>http://vivavi.co.uk/archives/1327</link>
		<comments>http://vivavi.co.uk/archives/1327#comments</comments>
		<pubDate>Tue, 22 Sep 2009 10:38:34 +0000</pubDate>
		<dc:creator>Peter Cantelo</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://vivavi.co.uk/?p=1327</guid>
		<description><![CDATA[
1. You won it now don’t lose it.  For many businesses winning the new client is the first step to losing them – sometimes the very next day.  Want more sales? Promise miracles&#8230; you’ll get new clients who will be waiting for you to ‘do your magic’ – a client from hell.   Do a great [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Two Instant Marketing &amp; Sales Multipliers</title>
		<link>http://vivavi.co.uk/archives/1309</link>
		<comments>http://vivavi.co.uk/archives/1309#comments</comments>
		<pubDate>Thu, 03 Sep 2009 20:54:15 +0000</pubDate>
		<dc:creator>Peter Cantelo</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://vivavi.co.uk/?p=1309</guid>
		<description><![CDATA[People don’t just form a first impression they stick with it. What’s even truer is for reasons of time – people make instant judgements and base all later decisions on them. First impressions are more critical than ever in our time rushed business lives]]></description>
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		<title>11 Insider Tips on Getting Buyers From Posting Articles</title>
		<link>http://vivavi.co.uk/archives/1290</link>
		<comments>http://vivavi.co.uk/archives/1290#comments</comments>
		<pubDate>Tue, 01 Sep 2009 20:26:34 +0000</pubDate>
		<dc:creator>Peter Cantelo</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://vivavi.co.uk/?p=1290</guid>
		<description><![CDATA[It&#8217;s proven article marketing on the internet can get you buyers for your product or service – and good traffic to boost your site&#8217;s ratings.
Sounds great – but someone&#8217;s got to write the articles. There are some options; you can find someone to write them for you – or if it makes time Vs money [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>How to Become A Marketing Genius in 9 Steps</title>
		<link>http://vivavi.co.uk/archives/1281</link>
		<comments>http://vivavi.co.uk/archives/1281#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:14:27 +0000</pubDate>
		<dc:creator>Peter Cantelo</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://vivavi.co.uk/?p=1281</guid>
		<description><![CDATA[The biggest leap you can make to becoming a Marketing Genius in your business is all in your head – it’s mental – it’s how you approach your business. There are some very simple truths – some of which, maybe all of which you will know – but most business owners are not acting on. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Two Things Most Experts Don&#8217;t Know&#8230;</title>
		<link>http://vivavi.co.uk/archives/1237</link>
		<comments>http://vivavi.co.uk/archives/1237#comments</comments>
		<pubDate>Thu, 06 Aug 2009 12:00:00 +0000</pubDate>
		<dc:creator>Peter Cantelo</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://vivavi.co.uk/?p=1237</guid>
		<description><![CDATA[Many businesses believe they are selling their expertise, experts such as solicitors, conveyances, doctors, accountants, commonly fall into this trap.  Now here is the truth – most ‘prospect’s for these businesses cannot evaluate the complex services they provide to be able to evaluate the expertise.  They cannot tell good advice from bad advice. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rubbish, Generalisations and What’s Your Point??</title>
		<link>http://vivavi.co.uk/archives/1230</link>
		<comments>http://vivavi.co.uk/archives/1230#comments</comments>
		<pubDate>Tue, 04 Aug 2009 19:28:25 +0000</pubDate>
		<dc:creator>Peter Cantelo</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://vivavi.co.uk/?p=1230</guid>
		<description><![CDATA[I just finished reading a set of brochures sent to me last week &#8211; well  I admit I only managed to get past the first four paragraphs of one of them&#8230; So let me summarise for you&#8230;
Yes, you are “committed to excellence.”  &#8230; and yes you do have a “tradition of quality service.”
Of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turning Your Customer Service Into a Profit</title>
		<link>http://vivavi.co.uk/archives/1182</link>
		<comments>http://vivavi.co.uk/archives/1182#comments</comments>
		<pubDate>Tue, 28 Jul 2009 12:25:09 +0000</pubDate>
		<dc:creator>Peter Cantelo</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Systems]]></category>

		<guid isPermaLink="false">http://vivavi.co.uk/?p=1182</guid>
		<description><![CDATA[A moment of truth is when it really counts to impress someone with your service.  Any idea what yours are?  Take time to list them out – start by looking at when your business interacts with your prospects / customers.  As soon as you have this list you’ll start to see areas [...]]]></description>
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